Design Tips

Navigating Coastal Design: Minimalist Hamptons vs. Cheesy Beach Signs

The allure of coastal design often conjures images of sandy shores and tranquil waves. However, within the realm of coastal aesthetics, there exists a distinct difference between the cheesy beach style laden with signs and knick-knacks and the sophisticated, minimalist charm of Coastal Hamptons design. Let’s embark on a journey to unravel the nuances that set these two coastal styles apart. Unlike in Barbie there is no ” just beach”. You can do “beach” in many ways.

  1. Cheesy Coastal Design:
    • Characteristics: Overwhelming beach-themed decorations, numerous signs, and an abundance of seashell motifs. ( starfish, fish nets, beach signs, blue everything) OMG so much coral!
    • Key Elements: Beach-inspired quotes on wooden signs, seashell collections, overly vibrant color schemes, and an excess of beach-related decor.
  2. Coastal Hamptons Style:
    • Characteristics: Understated elegance, a sophisticated color palette, and a focus on minimalism.
    • Key Elements: Neutral color schemes, high-quality materials, minimalist furniture, and a curated selection of beach-inspired elements. (organic, subtle, sprinkled in)

Diving Deeper:

  1. Color Palette:
    • Cheesy Coastal: Bold and vibrant colors, often overly saturated with blues and yellows or coral.
    • Coastal Hamptons: Subdued and sophisticated, featuring neutral tones like whites, creams, and muted blues or grays.
  2. Furniture and Decor:
    • Cheesy Coastal: Multiple beach signs, seashell-encrusted items, and an excess of nautical decor.
    • Coastal Hamptons: Thoughtfully selected decor items, minimalist furniture, and a focus on quality over quantity.
  3. Materials:
    • Cheesy Coastal: Often features kitschy materials, such as plastic or heavily distressed wood.
    • Coastal Hamptons: Embraces high-quality materials like natural wood, linen, and organic textures for a more refined look.
  4. Accessories:
    • Cheesy Coastal: Abundance of beach-related accessories, from anchors to seagulls, creating a cluttered look.
    • Coastal Hamptons: Thoughtful curation of accessories, with an emphasis on quality and relevance to the overall design.
  5. Overall Vibe:
    • Cheesy Coastal: Playful, often bordering on kitsch, with a focus on recreating a stereotypical beach atmosphere.
    • Coastal Hamptons: Elegant and sophisticated, capturing the essence of coastal living without resorting to cliches.


While both styles draw inspiration from coastal living, the distinction lies in the execution. Cheesy coastal design may appeal to those seeking a playful, whimsical atmosphere, while Coastal Hamptons style caters to those who prefer a more refined, minimalist take on coastal aesthetics. By understanding the nuances of each, you can curate a coastal-inspired space that aligns with your desired level of sophistication and personal taste.

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